This July we hosted our second masterclass, connecting senior business experts with representatives from 18 arc social enterprises to guide and advise them on key topics relating to social media. Read on for a teaser tip from each panelist and which social enterprises were lucky enough to attend….
”It was really informative and I realise how lucky we were to have such great experts willing to give up their time for us. There was such a wealth of information that is really going to help us launch our Social Media strategy.”
Kim Hulse, Eco-Friendships
The Masterclass was structured around four main themes with a specific theme assigned to a panel member. Small groups of delegates met each expert through a series of rotating and interactive round tables discussions, learning tips such as:
- Ben Jefferies, Director of Social Media, BP
Developing a social media strategy
Teaser tip: The strongest content is timely (“related to real-time news”), resonant (“what the audience wants to hear”) whilst also being relevant (“to do with the company”).
- Marcus Butler, Social Media Manager, Deloitte
Teaser tip: The most shared facebook posts are just one sentence and one image – images are key! Use Facebook to generate dialogue with your customers – but time it carefully and don’t forget about weekends!
- Sarah Cook, Social Media Manager, Freshfields
Teaser tip: Don’t be afraid to re-post content; as long as it’s relevant and interesting, re-posting can widen your audience reach and lengthen your content lifespan.
- Andy Donaldson, Senior Digital Comms Manager, Visa Europe
Attracting and retaining the right audience
Teaser tip: Use your twitter profile to outline the typical content of your feed, rather than what your organisation does. This will help you attract and retain the right audience – assuming your content matches what they want!
“The event was pitched at exactly the right level for K10. I didn’t feel like I was covering ground already trodden, but have learned about strategy and tools we can literally start actioning today to support our existing social media activity. Very useful! Thanks again!”
Lise Evans, Communications, K10
It also provided a great opportunity for arc social enterprises to network with each other, with the session attended by Divine Chocolate, Circle Sports, Poached Creative, Bikeworks, Creative Process, Gasworks Docks, Healthy Planet, Insane Logic, Triforce Recruitment, Crisis Skylight Café, bMoneywize, K10, Impact Hub Westminster, Evolve Careers UK, Eco-Friendships, Staying First AND Stickyboard.
To stay up to date with arc social enterprises on Twitter check out our public list – www.twitter.com/BITC_arc/lists/arc-social-enterprises
To find out more about the arc Masterclass series read about our Marketing Masterclass from September 2013.